“Flowers…are a proud assertion that a ray of beauty outvalues all the utilities in the world.” - Ralph Waldo Emerson
Flowers are breathtaking. No two are the same – every red rose from the same rose bush is blessed with unique velvety curves and frills. At Vida Flores, we celebrate these differences by being different ourselves.
You won’t find mass-produced identical florist bouquets, only striking creations that we design specifically to your wishes. The bespoke personal service we present to our clients sets us apart as one of the country’s leading floral design studios.
Davina Prankerd is the deft hand that guided Vida Flores from the bud of an idea to a blooming high-end service. A life-long love for creativity entwined with a fascination for flowers and a zest for creating inspired Davina to launch the studio in 2000.
“One of the aspects of my business that I enjoy the most is designing and creating sublime flower installations for events. The challenge to deliver something new and exciting for each occasion is the most satisfying part of what I do.”
Online Products
Get inspired by the beautiful floral arrangements on offer via our online store. From simple and elegant sympathy flower arrangements to enchanting elegant flower box gifts or fresh flower bouquets for birthdays – we have gifts suited to any occasion.
Flower School
Discover our incredible flower training course designed to suit all levels, from dabblers to more experienced floral designers. Each class is an exciting way to learn the fundamental techniques and skills of floristry, giving you the confidence to create your own stunning floral designs at home.
Whether you are searching for something subtly elegant to brighten up a dark day, an inspirational creation to spark joy, or a bright and beautiful offering to inspire love and appreciation, flowers provide. Although everyone can understand the unspoken language of flowers, it takes an experienced florist eye and practised hand to compose the perfect floral message. That’s the Vida Flores specialty.
We devote our time towards listening carefully to our customers so that we can select, create, and deliver a bespoke floral arrangement that says precisely what you mean it to say. From cute posies or sympathy flower bouquets gathered and gifted with love to stunning talking points at your corporate event – Vida Flores take our infatuation with all things floral, pair it with your vision, and deliver exquisite arrangements for our customers.
Our passionate florists deliver gorgeous flowers across the Auckland CBD region, including Parnell, Remuera and Newmarket.